Or consider the ups and downs of everyday life. I said something inappropriate at a party last week, and I’m still a bit mortified. Yesterday, I gave a great talk; today is a real bad hair day. This year I worked hard on my introductory psychology class; last year, I phoned it in. Because such contrasts are so salient in our minds, we think others are sensitive to them as well; we think they notice. But research finds that they don’t, at least not to the extent we think they do.