Brain Drain: The Mere Presence of One's Own Smartphone Reduces Available Cognitive Capacity

· Journal of the Association for Consumer Research · Adrian F. Ward, Kristen Duke, Ayelet Gneezy, Maarten W. Bos

Results from two experiments indicate that even when people are successful at maintaining sustained attention—as when avoiding the temptation to check their phones—the mere presence of these devices reduces available cognitive capacity.

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