Sell yourself, Sell Your Work ...

Doing technically brilliant work may be enough for your personal gratification, but you should never think it’s enough. If you lock yourself in a room and do the most marvellous work but don’t tell anyone, then no one will know, no one will benefit, and the work will be lost. You may as well not have bothered. For the world to benefit from your work, and therefore for you to benefit fully from your work, you have to make it known.

In short, you have to advertise.