These stories are indicative of a larger trend: call it the “creator stack” or
the “enterprization of consumer.” Whereas previously, the biggest online labor
marketplaces flattened the individuality of workers, new platforms allow anyone
to monetize unique skills. Gig work isn’t going anywhere—but there are now more
ways to capitalize on creativity. Users can now build audiences at scale and
turn their passions into livelihoods, whether that’s playing video games or
producing video content.