·Harvard Business Review·Gianpiero Petriglieri, Susan J. Ashford, Amy Wrzesniewski
To learn what it takes to be successful in independent work, we recently
completed an in-depth study of 65 gig workers. We found remarkably similar
sentiments across generations and occupations: All those we studied acknowledged
that they felt a host of personal, social, and economic anxieties without the
cover and support of a traditional employer—but they also claimed that their
independence was a choice and that they would not give up the benefits that
came with it.