Rework shows you a better, faster, easier way to succeed in business.
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you’re looking for a book like that, put this one back on the shelf.
Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.
What you really need to do is stop talking and start working. This book shows you the way. You’ll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of “downsizing,” and artists who don’t want to starve anymore will all find valuable guidance in these pages.
Jason Fried: Why Work Doesn’t Happen at Work
Jason Fried has a radical theory of working: that the office isn’t a good place to do it. In this talk, he lays out the main problems and offers three suggestions to make work work.
Jason Fried | TEDx Talks on YouTube.
“Workaholics aren’t heroes. They don’t save the day, they just use it up. The real hero is home because she figured out a faster way.”
“Instead of trying to outspend, outsell, or outsponsor competitors, try to out-teach them … Teach and you’ll form a a bond you just don’t get from traditional marketing tactics. Buying people’s attention with a magazine or online banner ad is one thing. Earning their loyalty by teaching them forms a whole different connection. They’ll trust you more. They’ll respect you more. Even if they don’t use your product, hey can still be your fans.”
“In business, too many people obsess over tools, software tricks, scaling issues, fancy office space, lavish furniture, and other frivolities instead of what really matters. And what really matters is how to actually get customers and make money.”