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Growth Specialist


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Growth Specialist

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In the time it takes you to read this job ad, around 100 new accounts will have signed up to Linktree.

If you read through the requirements as a checklist and haven’t ticked every box, please don’t rule yourself out just yet. We’ve seen the research that women and other people in underrepresented groups tend to only apply when the checklist is all ticks and no crosses. Don’t self reject!

What you will own:

As a Growth Specialist, you’ll be living in the data of our product and users to provide strategic insights for our growth initiatives and squads (including growth, product, brand and engineering teams) to work from. These insights will feed our growth experiments, help us prioritise initiatives, launch into new countries and improve our customer lifecycle from acquisition through to retention.

You will work under our Growth Lead Hannah and Head of Growth Jess who are very good (this isn’t them writing this, that would be weird). When Jess isn’t driving the Growth of Linktree, Jess is also Managing Director of Girls in Tech Australia. You wouldn’t only be working with the Growth team but all areas of Linktree. We are highly cross-functional so you’d love to understand the needs of other teams and working with them on a daily basis.

Where and how we work:

We are a global, diverse group across age, gender, and race and offer a truly flexible and family friendly work environment. Kids, pets and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a hybrid “remote and in-office sometimes” approach and that will continue even when COVID is behind us.

We currently have offices in Melbourne, Sydney with LA coming next but our team is spread across Australia, Brazil, Indonesia, USA, Canada, Ireland and Nigeria.

Being globally distributed doesn’t mean you need to change your time zone, and we offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a “normal” 9-5 as we are a global company, but we aim to work asynchronously where possible.

Our culture & benefits:

Linktree’s company culture and values are based around collaboration, diversity, inclusion, and flexibility. Those are all nice words but to give you some more specific examples:

  • We have a paid 18-week parental leave program that is inclusive of birth and non-birthing parents and supports the whole parenting lifecycle
  • We are proud to offer all regular full-time and part-time employees 20 hours’ paid volunteering leave per calendar year.
  • We have several diversity and inclusion initiatives underway, including a D&I council, training on neurodiversity, unconscious bias, and the incorporation of a transgender inclusion policy.
  • We prioritise our team’s mental health, all employees have free access to Headspace and Uprise, including 1:1 coaching sessions from qualified psychologists or counsellors.
  • All Linktree staff receive $1000 AUD towards setting up their work from home space

Want to know what a day could look like here?

Leading the stage of the flywheel focused on activating and retaining both free and PRO users to keep Linktree growing, you would build strategies, campaigns and initiatives that will increase number of users signing up for free and PRO accounts, the number of users activating and our conversion to PRO rate while helping drive down churn. In line with the growth team ethos of continuous improvement, you would also create experiments to beat our benchmarks and would be someone who loves to make decisions through validating assumptions with data every step of the way.

What we are looking for

We would love to hear from you if you have 1) experience in a similar role, 2) an ability to analyse data and draw insights to make decisions and inform strategies and 3) a passion for growth and know the importance of activating and retaining customers as key to long term success. Bonus points for experience at a SaaS company to assist with understanding how activation and retention works in our world.

The Linktree Story

The average number of social media accounts is close to 9 per person these days. Chances are you’re also using more than 3-4 social media platforms - But where should someone who wants to discover more about you achieve that? In a highly fragmented digital world, the concept of presenting your whole self feels overwhelming to most - and that’s where Linktree comes in.

Creating this category 5 years ago, we launched a simple tool that allowed anyone to manage their corner of the online world. Want to link all your social media accounts under one link? Thinking of turning your passion into your income? Want to share your ideas, beliefs, or even just a playlist you like? Linktree has the platform to help you get it done.

It sounds good, we hear you say, but how do I know if it works? Fair question - why don’t you take it up with Facebook, TikTok, Redbull, HBO, Metallica, Alicia Keys, Selena Gomez, or Michelle Obama? They’re all using Linktree!

With an average sign up rate of 30,000+ new users per day for the past 18 months (with no signs of stopping), and with our latest funding round of $45M USD announced recently, we’re on our way to make a real impact on the digital world - and we’d love for you to join us for this ride.

About Linktree

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